Inspired by the new website of the combination partner Woche-Pass, the Schwyzer Anzeiger also wanted to replace its outdated website with a modern and innovative one. The previous appearance was neither responsive nor did it contain an online advertisement placement. It only served as a source of information for users of desktop PCs. But that was about to change.Visit website
By means of an analysis two personas were defined (readers and advertisers). These are directed to various sub-pages on the start page and supplied with information. With a new responsive presence and a completely new and flexible ad calculation, the Schwyzer Anzeiger is equipped for the coming years and can react flexibly to changes. In the reader area, an API from Yumpu was integrated. Yumpu is a flip catalogue that provides the weekly edition on the web and for iOS and Android.
The customer portal is the heart of the new Schwyzer Anzeiger website. The customer receives a tool in which he sees his current, past and future publications in the Schwyzer Anzeiger and his combination partners. New advertisements can be placed in a user-friendly manner, while advertisements that have already been placed can also be cancelled.