New digital strategy for Woche-Pass
The Woche-Pass was founded in 1975 as a small print shop and has developed over time into a cross-media media house. In order to counteract the falling sales in the print industry, it was decided to develop a digital strategy for the print product «Woche-Pass».
In contrast to many other companies in the print industry, the Woche-Pass had already taken measures to cope with increasing digitalisation. Although the entire print industry has had to contend with sharp declines in sales in recent years, the "Woche-Pass" has remained relatively stable. However, it had been clear to the managing director and owner «Adrian Hess» for some time that the print industry would no longer be a growth market in the future and that he had to reckon with more severe declines.Visit website
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With the new event platform, a digital vessel was created that could hardly be more powerful.
The aim of the new digital strategy was to use the good starting position and to build a digital ecosystem around the existing print offers and products. Thus, the marketing site was transformed into a digital event platform (75% of users consume the Weekly Pass primarily because of the events). It was also decided to develop the already successfully launched insertion tool into a comprehensive service tool (SaaS) for all customers. Today, customers can use this area to enter their events, manage search subscriptions and organisations or make page reservations.
The aim of the portal is to continue to be the lighthouse in the region in terms of events and activities. This is achieved by finding all events and activities from the region on the portal.
In addition to the technical challenges, the business model also had to be transformed. So it was decided to test several variants and to expand the print offer with digital multi-channel up-sellings. A white-label model is also currently being rolled out. The complete solution uses Pimcore's mandate data capability.
We have implemented a Pimcore solution with Vue.js for the first time. This has contributed to an improved user experience. Using the tool feels good and fast and is easier for the user to use because input is cached and so no data is lost when the user leaves a page.
Thanks to the combination of Pimcore and Vue.js we were able to implement advanced services like a reservation tool within the new customer portal in a very short time. For example, depending on which offer the customer chooses, the reservations are drawn or auctioned. Due to the separation of front-end and back-end logic, the system now only communicates with an API. This improves performance, reduces complexity and thus also the productivity and efficiency of development.